Global talent management agency Mythic Talent is about to expand its footprint to China as it lands a strategic partnership with NOA Talent Tuesday, July 9.

NOA's statement on truX/Twitter reads: "This milestone collaboration marks a new chapter for NOA as we embark on a journey to bridge the gap between western and eastern markets like never before."

"Together with Mythic, we aim to redefine industry standards and unlock unprecedented opportunities for their talents and our partners in the Chinese market."

Mythic's announcement on X/Twitter shares their objective in their partnership: "NOA will be our designated partner going forward as we expand into the Chinese market, helping our talents continue to reach new heights and wider audiences like never before!"

NOA Talent CEO He XiaoTong confirmed with VTuber NewsDrop that the deal mainly focuses with Mythic's VTuber talents, but they will expand to IRL streamers in the future.

Based in Los Angeles, NOA Talent is the overseas division of Chinese multi-channel network Metishon. NOA currently has 11 talents in the Chinese- and English-speaking markets, three of whom are affiliates. NOA is currently preparing their booth presence in the BiliBili World 2024 Summer event at the Shanghai National Convention and Exhibition Center from July 12 to 14.

Mythic Talent, founded by members of OTK Media, Inc., currently signs more than 160 creators in its roster, 34 of whom are VTubers.

(This article is reprinted with permission from https://vtubernewsdrop.com/)